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Health

CareMate: Your Partner in Personalized Healthcare

😞 Spoiler Alert!

This is not a successful startup story, but it's a testament to the dedication and effort I put into every project. Unfortunately, this one didn't see the light of day due to unforeseen circumstances. While I may not have all the answers, I'm proud of the work I've done and the lessons learned along the way. Explore this project with an open mind, and let's keep moving forward together.

Made for

Glimpse33Media

My role

Lead Product Designer

Timeline

6 Months

Responsibilties

Design Direction, Research, Interaction Design, Visual Design, Prototyping

Launch Prototype

Overview

Revolutionizing Elderly Healthcare

We engaged with the OMC project with an aim of redefining and reinventing how elderly care is done and managed. We aimed at having a healthcare app that was intuitive and easy to use by the elderly, caregivers, and health institutions. Our focus was towards making a platform which could not only support healthcare management in an easy and seamless way but also an empathetic one, which could even create bonds of support and community.

So, our approach was empathetic. We initiated this by carrying out extensive market research to understand the unique challenges faced by the aged persons in coping up with their health issues. This insight guided us in designing a user-friendly interface that had large, clear text, and easy navigation - prefect for people who might not be tech-savvy.

We also centered out safe and effective channels of communication within the application, for as simply scheduling an appointment or managing medications to a complete conversation between patients with their caregivers and health institutions. For the caregivers and health institutions, we built extensive patient management tools, resource allocation, and data security features to provide ease in workflow.

The Challenge

Our Primary Concerns

This was the main challenge CareMate was determined to address: the health improvement experience for elderly persons that mostly are overlooked in the digital health revolution. This initiative was fueled by a combination of user feedback from existing competitor apps, online reports, and direct concerns from actual users. Key challenges identified were:

Complex Interfaces

Some of the healthcare apps that exist currently presented complex interfaces that were not user-friendly to aged individuals. As reviewed in the feedback, there exists an indication that users felt disoriented with small text, tough navigation, and complicated options

Insufficient Personalization

The elderly indicated a necessity for the care to be catered better to their preference. The current apps were not very customizable so that they could function based on their individual health, and preferences would only lead to generic impersonal healthcare delivery.

Limitied Accessibility

It was revealed in the feedback that only a few apps considered the reduced tech proficiency of the elderly or problems of controlling small portable touchscreen devices, especially for apps with bad contrast, font size, and audio.

Fragmented Communicationnt Personalization

Complaints about membership and use of healthcare platforms described frustrations about how the channels of communication are not smoothly integrated. Inefficiencies in coordinating patients, caregivers, and health institutions resulted in miscommunications with a source of frustration for complainers.

Data Security Risks

With increasing concern for data privacy, especially in the health sector, some users said they lack faith in the current apps on account of the health information security and safety.

Absence of Holistic Health Management Tools

The aged people wanted one holistic solution to handle appointment scheduling, medicine tracking, maintaining health records all in one place, finding emergency services – several of which were scattered across diverse utilities.

In addition, Our main focus is making whatever solution we arrived at easy to use.

High Level Goals

01 Enhancing accessibility and usability for the elderly.

02 Integrating comprehensive healthcare management features.

03 Ensuring data security and compliance with health regulations.

The Competition

What Competitors Are Doing

I conducted a research on three (3) popular elderly care apps: Medisafe, Caring Bridge, and CareLinx ; focusing more on the onboarding and general UX .

Medisafe

Onboarding

Medisafe simplifies the medication management. Since the application is focused on easing up the process of controlling the medications, therefore onboarding circles around entering the drug details, setting the drug administration schedule, and creating reminders.

The scheduling application is with visual images of pills and even provides alerts over drug interaction.

General UX

Well, Medisafe comes with a user-friendly interface accompanied by well-explained instructions and large, easily decipherable text that make the app accessible for even aged users. The main reason for accessing the app on a frequent visit would be with regard to medicine reminders and the health trackers provided in the simplest possible way.

Caring Bridge

Onboarding

The application develops the recommendation of a secure update of health mainly together with communication between the user and caregiver.

Inclusivity in the welcoming onboarding process is such as the development of personal profiles together with setting the privacy settings in improving the privacy of the user.

General UX

It is designed to have the proper security and privacy support and inspire caregivers. A straight benefit layout app for daily users on communication and community support.

CareLinx

Onboarding

CareLinx is an online platform that connects seniors and persons with disabilities to in-home caregivers. Posting a job, scrolling through profiles of overstaying students, messaging a caregiver directly, and getting personalized help throughout the hiring process are among essential features of its onboarding process.

General UX

It's easy to use and it provides features like geolocation for checking the caregiver's attendance while there is also an instant messaging feature that makes sure people can interact with each other. Its aim is finding senior in-home care services easily and providing a platform to manage them all via an app.

Medisafe helps seniors with multiple medications. Caring Bridge prioritizes communication and privacy for sharing health updates with families and caregivers. CareLinx simplifies caregiver connections and in-home care management.

Our Approach

What We Did

In the case of CareMate, the different dimensions such as easy registration, simple and large texts, and frequent navigation in these apps will make it highly effective towards older people. In addition, there are certain other points of emission present in these apps, such as all-inclusive health management, safeguard with communications, and customization that can be extremely useful for filling the current market gaps

Branding & Design

My aim was to create a design that feels welcoming and easy to navigate. I'm particularly mindful of the challenges elderly users might face, such as reduced vision and motor skills.

By choosing these elements, I wanted to ensure that the app is not only functional but also comfortable to use. The color scheme is gentle yet distinct, the typography is clear and legible, and the iconography is straightforward. It’s all about creating a harmonious, accessible experience that respects the users' needs and preferences.

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