Case Study
Health
😞 Spoiler Alert!
This is not a successful startup story, but it's a testament to the dedication and effort I put into every project. Unfortunately, this one didn't see the light of day due to unforeseen circumstances. While I may not have all the answers, I'm proud of the work I've done and the lessons learned along the way. Explore this project with an open mind, and let's keep moving forward together.
Made for
Glimpse33Media
My role
Lead Product Designer
Timeline
6 Months
Responsibilties
Design Direction, Research, Interaction Design, Visual Design, Prototyping
Launch Prototype
Overview
Revolutionizing Elderly Healthcare
We engaged with the OMC project with an aim of redefining and reinventing how elderly care is done and managed. We aimed at having a healthcare app that was intuitive and easy to use by the elderly, caregivers, and health institutions. Our focus was towards making a platform which could not only support healthcare management in an easy and seamless way but also an empathetic one, which could even create bonds of support and community.
So, our approach was empathetic. We initiated this by carrying out extensive market research to understand the unique challenges faced by the aged persons in coping up with their health issues. This insight guided us in designing a user-friendly interface that had large, clear text, and easy navigation - prefect for people who might not be tech-savvy.
We also centered out safe and effective channels of communication within the application, for as simply scheduling an appointment or managing medications to a complete conversation between patients with their caregivers and health institutions. For the caregivers and health institutions, we built extensive patient management tools, resource allocation, and data security features to provide ease in workflow.
The Challenge
Our Primary Concerns
This was the main challenge CareMate was determined to address: the health improvement experience for elderly persons that mostly are overlooked in the digital health revolution. This initiative was fueled by a combination of user feedback from existing competitor apps, online reports, and direct concerns from actual users. Key challenges identified were:
Complex Interfaces
Some of the healthcare apps that exist currently presented complex interfaces that were not user-friendly to aged individuals. As reviewed in the feedback, there exists an indication that users felt disoriented with small text, tough navigation, and complicated options
Insufficient Personalization
The elderly indicated a necessity for the care to be catered better to their preference. The current apps were not very customizable so that they could function based on their individual health, and preferences would only lead to generic impersonal healthcare delivery.
Limitied Accessibility
It was revealed in the feedback that only a few apps considered the reduced tech proficiency of the elderly or problems of controlling small portable touchscreen devices, especially for apps with bad contrast, font size, and audio.
Fragmented Communicationnt Personalization
Complaints about membership and use of healthcare platforms described frustrations about how the channels of communication are not smoothly integrated. Inefficiencies in coordinating patients, caregivers, and health institutions resulted in miscommunications with a source of frustration for complainers.
Data Security Risks
With increasing concern for data privacy, especially in the health sector, some users said they lack faith in the current apps on account of the health information security and safety.
Absence of Holistic Health Management Tools
The aged people wanted one holistic solution to handle appointment scheduling, medicine tracking, maintaining health records all in one place, finding emergency services – several of which were scattered across diverse utilities.
In addition, Our main focus is making whatever solution we arrived at easy to use.
